Websites are an essential tool for just about any type of business or organization. But there are many aspects to a website's design that need to be applied in order for a website to have success. Here are a few of those aspects needed for good website design.
It's estimated that 94% of Americans between the ages of 18-49 own a smartphone. So it's not surprising that the majority of your website traffic now arrives via phones or tablets. Even Google takes a "mobile-first" approach when determining the value of a website. That's why having a responsive website is so important. A responsive website is one that adjusts to the device it is being viewed upon. When done properly, responsive websites offer users a great experience regardless of which device they are using.
Website content comes in the form of many things including text, images, graphics, forms, videos. A good website design will incorporate these elements to provide useful information in eye-catching fashion. It's important to carefully consider the content before even starting a website design. Well written text content should keep your readers engaged while promoting your product or service. Some elements, such as images and graphics, will help give your website design visual balance. Other elements, like forms and calls-to-action will help drive leads and capture the business you are looking for.
One aspect of website design that is often overlooked is site speed. Nothing drives internet users away faster than a slow-loading web page. And what good is a great looking, informative website if users leave before it loads? Site speed has also become a major factor in Google's and other search engines algorithms. Faster loading sites will often rank higher than slow loading sites event though the content may not be as useful. There are many tools to measure site speed. They also provide information on which parts of your site need to be improved for a faster site.
Website optimization is all about improving the performance of your website. The way a website is optimized will have a major impact on search engine rankings and user experience. Properly optimized websites, especially new websites, will always garner more website traffic than poorly optimized sites. Reducing bulky image sizes, formatting meta-data, fixing broken links, adding schema markup, and link building are just a few of the many techniques that used to help sites perform better.
These, and many other aspects, will help your website rise to the top and outrank your competitors. By providing a fast website with exceptional user experience, you will attract your target audience, increase engagement and conversions, and have a website design you can be proud of!