What is Digital Marketing?
As a digital marketing agency, our goal is to make sure your online advertising and SEO campaigns perform better than your competitors. But many small business owners may wonder, what is digital marketing?
Digital marketing, also called Online Marketing, consists of several online marketing components including Search Engine Optimization, Pay Per Click Advertising, and Social Media Marketing. Successful digital marketing campaigns utilize different advertising channels to promote services and products over an array of networks such as search engines, YouTube, and even other websites.
Search Engine Optimization (S.E.O.)
Search engine optimization is key to any websites success. Ranking for keywords relevant to the site or business has a major impact on the leads it will generate. It's estimated that search engines use over 200 ranking signals to determine where a site should rank for certain keywords and keyword phrases.
Sadler Web Design can help you develop successful search engine optimization campaigns. We provide monthly SEO reports to help you understand how well your SEO campaign is performing. These analytic reports can also help analyze the effectiveness of S.E.O. campaigns by providing a wealth of data. That data includes the number of site visits, the sources where your website traffic is coming from, and demographics of visitors just to name a few.
Pay Per Click Advertising (Google Ads, Bing Ads)
On the other side of the coin from S.E.O is paid advertising, often called Pay Per Click advertising. You will often see these ads above and below search results on Google, Bing, and almost every search engine. You will also see ads on display networks such as YouTube, Gmail, Yahoo, and other online outlets.
Paid advertising determines online ad placement via ad campaigns. Developing and managing ad campaigns can be a very complicated and time-consuming process. Keyword research, defining your target audience, competitive ad bidding and ad placement are all important aspects of building a successful Google Adwords or Bing Ad campaign. Tracking results through Google Analytics or Google Data Studio is also essential to measure results and make adjustments where needed.
When pay per click advertising is done correctly, it can yield huge boosts in traffic to your website or outpace your competitors to sell products or services.
Social Media Marketing
The role of social media in helping drive traffic to websites can not be underestimated. Just about everyone you know is on social media in one form or another. The pool of potential customers and followers is almost unlimited. Many companies even have departments solely dedicated to maintaining social accounts in order to promote their brand and message.
Like search engines, Social Media Marketing comes in two forms, organic and paid advertising. Organic techniques involve posting information, gathering likes and followers, engaging in pertinent conversations regarding your industry, and generally educating the public about your product or service. Paid advertising on social media platforms is a little more straight forward but comes with many more options than search engine advertising. Social media advertisements can create website traffic, find followers, promote products, generate leads, and encourage engagement.
One of the biggest advantages online marketing has over traditional advertising is the ability to target specific audiences. Audiences can be targeted by location, age, gender, income, education, interests, online search habits, past online purchasing history and many, many other metrics. The level of audience specification is helpful but advertisers need to be careful not to narrow their target audience down too much. Analytic data from your website is a great source to help determine who your online advertising target audience may be.
If you have any questions regarding online marketing or wish to get started on an advertising campaign, please contact Sadler Web Design.