Having an online presence is essential for just about every form of business. Building a website is only the first step in digital marketing.
Websites are great resources for selling products, promoting services, providing information and education, and attracting potential leads for businesses.
Here are a few ways to help your site get discovered.
Digital marketing consists of several online marketing components to help a website gain traffic including search engine optimization, paid advertising, and social media marketing. Successful digital marketing campaigns utilize different advertising channels to promote services and products over a array of networks such as search engines, YouTube, and even other websites.
Search Engine Optimization (S.E.O.)
Search engine optimization is key to any websites success. Ranking for keywords relevant to the site or business has a major impact on the leads it will generate. It's estimated that search engines uses over 200 ranking signals to determine where a site should rank for certain keywords and keyword phrases.
Sadler Web Design can help determine the S.E.O. health of a website to help steer the direction of S.E.O. campaigns. Analytic reports can also help analyze the effectiveness of S.E.O. campaigns by providing a wealth of data such as amount of site visits, traffic sources, and demographics of visitors just to name a few.
Paid Advertising (Google Ads, Bing Ads)
On the other side of the coin from S.E.O is paid advertising . Where the goal of S.E.O. is help sites get found and rank higher in organic searches, paid advertising determines ad placement via keyword bidding. You will often see ads above and below search results on Google, Bing, and most every search engine. You will also see ads on display networks such as YouTube, Gmail, Yahoo and other outlets.
Paid Advertising can be a very complicated and time-consuming process. Keyword research, defining your target audience, competitive ad bidding and ad placement are all important aspects of building a successful Google Adwords or Bing Ad campaign. Tracking results through Google Analytics or Google Data Studio is also essential to measure results and make adjustments where needed.
Social Media Marketing
The role of social media in helping drive traffic to websites can not be underestimated. Just about everyone you know is on social media in one form or another. The pool of potential customers and followers is almost unlimited. Many companies even have departments solely dedicated to maintaining social accounts in order to promote their brand and message.
Like search engines, Social Media Marketing comes in two forms, organic and paid advertising. Organic techniques involve posting information, gathering likes and followers, engaging in pertinent conversations regarding your industry, and generally educating the public about your product or service. Paid advertising on social media platforms is a little more straight forward but comes with many more options than search engine advertising. Social media advertisements can create website traffic, find followers, promote products, generate leads, and encourage engagement.
One of the biggest advantages online marketing has over traditional advertising is the ability to target specific audiences. Audiences can be targeted by location, age, gender, income, education, interests, online search habits, past online purchasing history and many, many other metrics. The level of audience specification is helpful but advertisers need to be careful not to narrow their target audience down too much. Analytic data from your website is a great source to help determine who your online advertising target audience may be.
If you have any question regarding online marketing or wish to get started on an advertising campaign, please call Sadler Web Design at (602)460-5610.